Smartsheet is a cloud-based work management tool designed to be simple and easy to use by a broad range of employees. Launched in 2006, it began to gain ground after a 2010 redesign in which a significant number of features were cut.

Now, more than 70,000 companies use the application, including half of the Fortune 500; customers range from Google and Netflix to the U.S. General Services Administration.

Its success stems from its ability to appeal to a wider range of business users, specifically project managers, according to Chris Marsh, research director at 451 Research. For Bellevue, Wash.-based Smartsheet, this means combining a familiar spreadsheet format with richer work management and collaboration capabilities.

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